When “Cracker Snax” came on the market it was advertised as the dog treat made for men. Everyone thought it was cute. “It’s a treat like cake, cookies, or candy,” they all guessed. Only certain men noticed the smell as they passed by the boxes on the shelf. It was sensual, magnetizing, erotic.
Years later a new social class had opened for members of mankind: the pet. Men chemically reactive to the “Snax” were singled out at birth, bestowed upon masters to be cared for, and becoming loyal companions for life. What was an alleged mistake on the part of the company manufacturing the “treat” became hailed as a grand social revelation. They even changed the title, now calling the product “Mind-Melting Cracker Snax.”